Due to the Covid-19 pandemic and the subsequent UK lockdown in March 2020, our homes became safe haven as well as our office, classroom and restaurant.
This lifestyle change has also led consumers to re-evaluate their homes to ensure they meet a wider range of needs, including enhancing the kitchen to support the increase in home cooking and being more hygienic. As a result, we have witnessed a spike in sales of our range of food waste disposers.
What’s more, several food waste collections were postponed throughout the UK at the height of the lockdown, to reduce the pressure on local council resources. This resulted in unpleasant food waste smells that can attract unwanted insects and pests. Our food waste disposers are the ideal solution to managing food waste, especially where there are reduced bin collections and when home composting is not possible.
Kevin Carr, our UK Sales Director comments about the highest spike in sales: “Consumers have been approaching our retailers to find additional means to improve and increase hygiene in the kitchen because of the pandemic, which has resulted in additional sales for retailers of our food waste disposers. At InSinkErator, over the past four months, we have achieved an increase in volume sales month-on-month for our range of food waste disposers. With the increased demand for hygiene in the kitchen, we predict this trend will continue as we navigate the ‘new normal’.”
InSinkErator® food waste disposers are an easy add-on to any kitchen as they are designed to complement all shapes, sizes and styles, delivering premium quality at an affordable price. With numerous unsung practical, convenient and lifestyle benefits to the consumer, it is important to reiterate the added value they bring to the home.
Throughout the pandemic, we at InSinkErator® conducted virtual training sessions and product demonstrations with our trade partners on the range of food waste disposers to provide additional support and answer any questions frequently asked by consumers. In addition, the training detailed the journey of food waste and its effect on the wider environment.
