InSinkErator® announces Kelly Hoppen partnership

InSinkErator^® announces Kelly Hoppen partnership

We are proud to announce our exclusive endorsement with renowned interior designer, Kelly Hoppen CBE for our entire portfolio of specialist kitchen taps and food waste disposers. The EMEA partnership will also see multi-award winning designer, Kelly Hoppen taking on the role as our brand ambassador.

As the inventor, manufacturer and global market leader of food waste disposers and major player in the specialist kitchen tap market, ourportfolio of products are suitable for all types of kitchens and budgets alongside, a strong brand reputation we have built over the past 80 years. Kelly Hoppen is well-known for her sleek and timeless approach towards interior design, which complements the modern, time-saving, convenient kitchen products offered us.

Commenting on the partnership, Kelly Hoppen CBE states:

“The kitchen has always been my favourite room in the house. It’s the place where you spend time with your loved ones, share meals and tell stories. I’m also a big fan of clean spaces and firmly believe that less is always more, especially in the kitchen. So, a hot water tap was a no-brainer for me. It’s perfect for anyone with a busy kitchen and lifestyle. The food waste disposer is very convenient and makes sorting food waste much easier. They both save me so much time, they instantly became my favourite appliances in the kitchen.”

InSinkErator® X Kelly Hoppen

Ashley Munden, Managing Director, EMEA, InSinkErator^®, comments:

“We’re elated to be announcing our endorsement and partnership with Kelly Hoppen. It’s a key part of our EMEA growth strategy for the next few years, especially with the topics of food waste and sustainability high on the consumer’s radar alongside Kelly Hoppen’s strong connections in the interior design network. Our range of specialist kitchen taps and food waste disposers align with Kelly Hoppen’s ethos of streamlining the kitchen and with the convenient and hygienic benefits offered to consumers, the products offer more than just a style statement.

“We’re supporting our valued trade partners with a range of POS and marketing materials to highlight this endorsement to their customers, stating that a multi award-winning interior designer has given the full portfolio of InSinkErator^®products her seal of approval.”

Our specialist kitchen taps are available as a stand-alone additional tap, or combined fixture, such as the 4N1 Touch and 3N1 ranges. With more possibilities than ever before, such as a variety of shapes and finishes, including Brushed Gold or Velvet Black, the consumer is spoilt for choice. Our specialist kitchen taps have been designed to complement all types of kitchen styles, offering convenience to the consumer while saving time, and enabling the kettle to be ditched for good and removed from the kitchen worktop to save space too.

Food waste disposers are a must have eco-gadget for the home. Cooking from scratch at home becomes instantly more hygienic and sustainable, when an InSinkErator^® food waste disposer is installed, as inedible food scraps can be disposed of within seconds. Food waste is ground into minute sized particles, thanks to the innovative system of stainless steel grinding rings. It is then dispatched to the sewers through standard plumbing. In addition, and where there is an anaerobic digester, within the sewerage system, the nutrients from the food waste can be recovered and turned into biogas and fertiliser, to complete the circular economy.

An InSinkErator^® food waste disposer is the ideal alternative for diverting food waste from ending up in landfill, especially where home composting is not possible.

For more information on the Kelly Hoppen endorsed InSinkErator^® products, please consult your Account Manager.