INSINKERATOR^® INTRODUCES ITS NEW BROCHURE HIGHLIGHTING KELLY HOPPEN PARTNERSHIP

We have introduced a new consumer focused brochure featuring information on its partnership with renowned, multi-award winning, interior designer, Kelly Hoppen CBE. The entire InSinkErator^® portfolio of stylish, time-saving and convenient products has been endorsed by Kelly Hoppen.  

The new, full colour, Showroom Collection brochure brings to life the beautiful collection of InSinkErator^® specialist kitchen taps and sustainable food waste disposers. Featuring imagery of Kelly Hoppen using our products in her own country-style home, the stylish new 20-page brochure outlines the brand’s style, design and how our products bring convenience to life.

Designed to inspire consumers, the new brochure includes a variety of images that genuine customers, influencers and celebrities have taken of their own kitchen renovations. To provide consumers with ideas, tips and inspiration, and to increase awareness of specialist kitchen taps and food waste disposers, social media users are encouraged to share images of their kitchen projects, which could feature on the InSinkErator^® website or in future marketing materials.

The 2021 brochure illustrates the vast benefits a food waste disposer and specialist kitchen tap offer. A food waste disposer diverts food waste from landfill by grinding inedible waste into minute particles and sending them safely down the drain, through the standard plumbing. Where there is an anaerobic digester, within the sewerage system, the nutrients from the food waste can then be recovered and turned into biogas and fertiliser. While a steaming hot water tap saves so much time, not having to wait for the kettle to boil, as well as being a handy essential for rinsing rice to blanching vegetables.

The, Kelly Hoppen endorsed, InSinkErator^® Showroom Collection is available through exclusive distribution partners who are fully supported not only with the new brochure, but with a raft of complementary POS, including a strut card to highlight the Kelly Hoppen endorsement, too. In addition, via a dedicated webpage, trade partners will have access to a library of downloadable website assets, social media content and videos to use across their own marketing channels. Retailers can reorder physical copies of the Showroom Collection brochure also.

Anne Kaarlela, Marketing Communications and Customer Service Manager, Europe and Russia, InSinkErator^®, says:

“Our new brochure is packed with information of how InSinkErator^® products are designed to deliver tremendous convenience for modern day living as well as illustrating how they complement any kitchen style. Across both product categories there are many models to choose from, with on-trend metallic finishes and handy features to deliver superb benefits for your customers.

We’re delighted to share our new marketing materials with our trade partners, including the photography taken at Kelly Hoppen’s own home and the inspirational content from consumers of their stunning transformations.”

For more information and to order your stock of the new Showroom Collection brochure, please contact your Account Manager or visit the dedicated landing page: insinkerator.com/kelly-hoppen