InSinkErator^® appoints new creative agency

We have appointed Rise at Seven, a search-first creative agency, delivering industry-leading strategies to driving and facilitating search for brands globally. The partnership is the next chapter of our storytelling journey as we expand our reach in the UK market, working with Rise at Seven on a whole host of incredible strategies around social and creative campaigns. Building on the growing success we have had in the independent kitchen retail sector, our new consumer pull strategy will support the kitchen retailers and increase product demand for our food waste disposers and specialist kitchen taps.

As sustainability is ranked as one of the most important factors for consumers when considering home improvements, we will work with Rise at Seven to increase consumer awareness on the InSinkErator brand and its sustainable product offering. In addition, our PR agency of 10 years, jmm PR, will be supporting us with trade and traditional consumer PR as usual.

Ashley Munden GM-Managing Director EMEA of InSinkErator said: “We are really excited to be collaborating with Rise as they are totally shaking up the industry with innovative results-driven work. This partnership is the next chapter of our storytelling journey as we expand our reach in the UK market, working with Rise at Seven on a whole host of incredible strategies around social and creative campaigns. 

We were so impressed with Rise’s vast experience working with global home brands, so they already know what really works in this market, which enables us to succeed. Our team is confident that this is the best place for us to continue to grow.”

Carrie Rose, Founder and CEO of Rise at Seven also comments: “Establishing market-leading brands is what we are built for - and we are honoured that InSinkErator have chosen us as the agency to scale their UK operations. The InSinkErator is a big part of Americans day to day life, with a huge 50% of households owning one. We’re not just building a brand and online presence, we’re generating demand for a market that is not yet fully established and helping make it also a part of British day-to-day life regarding their food waste and hygiene in the kitchen. This is a huge time for us at Rise at Seven. It really is a testament to the passionate, and highly-skilled team we have on board that we are celebrating these wins.”

For more information on InSinkErator^® products, please consult your Account Manager.